INNOVATION AWARDS
Supply Chain Exchange’s INNOVATION THEATER
3 V’s Business Innovation Award & Best Startup Early Stage Contest at EDGE 2023
Monday, October 2, Gaylord Palms, Orlando
In honor of CSCMP’s 60th anniversary and the 25th anniversary of Mesher’s 3V’s Framework, CSCMP’s Supply Chain Quarterly is launching an INNOVATIONS AWARDS CONTEST. The contest will be hosted live by Rick Blasgen, former President and CEO of CSCMP, Art Mesher, and the panel of judges in the Innovation Theater at the EDGE 2023 Supply Chain Exchange exhibition on Monday, October 2nd.
AWARD #1 –THE 3 Vs BUSINESS INNOVATION AWARD
AWARD #2 – BEST OVERALL INNOVATIVE STARTUP / EARLY STAGE
For the competition, each participating party will share their company’s best use of the 3V’s in supply chains today and their startup success story via a separate Call for Papers. Three finalists for each award will be selected by a panel of judges and will be invited to make live presentations at the Innovation Theater on October 2nd where the winners will be selected.
Winning companies will embrace variability, will harness visibility, and compete with velocity
- Art Mesher
3 V's of Supply Chain
"Thrive or die in the new world order"
Art Mesher’s framework “The 3 V’s” impact on the supply chain discipline has been both immediate and lasting. Since Mesher developed and introduced The 3 V’s framework (Visibility, Variability, and Velocity) to the supply chain profession in 1998, the application of the concept has been so profound that it was a driving reason why CSCMP presented Mesher with its highest honor, the Distinguished Service Award, in 2008 and elected him into its “Supply Chain Hall of Fame” in 2016.
The 3 V’s principles teach us to harness visibility, embrace variability, and compete on velocity. The original frameworks around these concepts have helped companies thrive in the always-on, always- connected new world order. Over the years, Mesher has updated these principles based on new developments to help guide companies worldwide. Mesher has also published numerous definitional frameworks of these concepts that have served to become industry standards and are available here.
VISIBILITY:
The ability to see capabilities, capacities, processes, and their associated activities, in the past, present and future. Read more
VARIABILITY:
The ability to manage the unique combinations of customers, products, channels, and supply chain management processes. Read more
VELOCITY:
The speed at which companies create and recombine supply chain ecosystems along with the associated pace at which their Resources in Motion and data move through the supply chain. Read more
Our Judges
"There has never been a more important time in the history of our discipline to educate, promote and celebrate the impact that Supply Chain innovation has on corporate competitiveness and we accept that responsibility"
THE 3 Vs BUSINESS INNOVATION AWARD

Kevin O’Marah, Co-Founder of Zero100, works towards Zero Carbon, 100% Digital supply chains and hosts the Radical Reinvention podcast. He was Amazon's Chief Storyteller for Last Mile Logistics (2018-2021) and led research for SCM World, later acquired by Gartner. He created the Supply Chain Top 25 and Gartner’s Supply Chain University rankings. A Distinguished Fellow at the University of Tennessee, he holds degrees from Boston College, Oxford, and Stanford.
Kevin O'Marah
Supply Chain Research | ex-Amazon | Co-Founder Zero100 | Former GVP Gartner

Rick D. Blasgen, former CEO of CSCMP, has a rich career in supply chain management. Starting at Nabisco, he held various logistics roles, eventually becoming VP of Supply Chain for Kraft and ConAgra Foods. Appointed by the US Department of Commerce in 2011, he served as Chair of the ACSCC, advising on supply chain issues. He's a Northwestern University’s Transportation Center Business Advisory Committee member and a Governors State University graduate.
Rick Blasgen
Former President & CEO at CSCMP

Knut is a Partner at McKinsey & Company based in Germany. He advises and serves clients on a variety of topics including Supply Chain Management, Digital Supply Chain / Advanced Analytics and Supply Chain Transformations.
Knut Alicke
Partner at McKinsey & Company, co-Author #SourceToSold

Yossi Sheffi, a professor at MIT, is the Director of the MIT Center for Transportation and Logistics. An expert in systems optimization, risk analysis, and supply chain management, he has authored nine books on these subjects. He founded the MITx MicroMasters in Supply Chain Management and the MIT's Master of Supply Chain Management degree. He also expanded MIT CTL globally, launching the SCALE network. He has founded five successful companies and has been recognized with numerous awards. He holds degrees from the Technion in Israel and MIT.
Yossi Sheffi
Director, MIT Center for Transportation & Logistics
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Serge is currently CEO of Ivado Labs, a firm specialized in delivering cutting edge AI-based solutions in the supply chain space. In his role, Serge has reviewed and explored hundreds of innovative projects addressing challenges in the supply chain. Prior to this role, Serge has been the CTO of JDA Software. He was leading the development of the next generation of solutions. During his time at JDA Software, he co-authored the “Digital Supply Chain for Dummies” and was a member of the Google Cloud Customer Advisory Committee.
Serge Massicotte
CEO of Ivado Labs

Lori Mitchell-Keller, with 30+ years in software, consumer goods, and retail, has held executive roles at Google Cloud, SAP Labs, and Manugistics. She now runs a consulting firm, advising companies like UIPath and Competera. She serves on the boards of Mitratech Holdings, XTANT Medical Holdings, and Madison House Autism Foundation. She holds an MBA from Northwestern, an MS from Stanford, and a BS from Iowa State University.
Lori Mitchell-Keller
Board member (Audit and Compensation committees)/ Global Tech and GTM Leader / President / Strategic Tech Advisor
BEST OVERALL INNOVATIVE STARTUP / EARLY STAGE

Rick D. Blasgen, former CEO of CSCMP, has a rich career in supply chain management. Starting at Nabisco, he held various logistics roles, eventually becoming VP of Supply Chain for Kraft and ConAgra Foods. Appointed by the US Department of Commerce in 2011, he served as Chair of the ACSCC, advising on supply chain issues. He's a Northwestern University’s Transportation Center Business Advisory Committee member and a Governors State University graduate.
Rick Blasgen
Former President & CEO at CSCMP

Pat, with a successful and storied freight background, brings an insider look at the segment and solutions that work. Boasting over 20 years of experience in Supply Chain, he has managed growth and revenue for one of the country's largest freight companies. His expertise lies in revenue growth management for the LTL division and the coordination of sales strategies enterprise-wide. Beyond his hands-on roles, Pat also serves as an advisor, board member, and angel investor, focusing on software companies selling to shippers, carriers, and third-party logistics companies.
Pat Martin
Founder & General Partner of Venture 53

Paula is a highly talented, energetic, dedicated, and passionate executive with 15 years of enterprise software product management experience and over 25 years of supply chain experience serving manufacturing, retail, and wholesale distribution companies. Paula is an accomplished product strategist driving revenue growth for supply chain solutions while orchestrating and executing all aspects of the product lifecycle.
Paula Natoli
Head of Supply Chain & Logistics Industry Solutions, Americas at Google Cloud

Deep Shah is a Co-President of Francisco Partners. Based in London, he joined the firm in 2003. Deep currently serves on the boards of ByBox, e2open (ETWO), GainSystems, and iconectiv. He also previously served on the boards of Attenti, BluJay, C-MAC, ClickSoftware, eFront, EG Software, Ex Libris, Masternaut, Metaswitch, NexTraq, Operative, Paysafe, Prometheus, and SmartFocus.
Deep Shaw
Co-President of Francisco Partners

Robert Nathan is the founder of Value Chain Ventures, a supply chain venture capital firm. Prior to Value Chain, he founded LoadDelivered Logistics and Logistical Labs, selling both companies to Capstone Logistics, a top 50 3PL.
Robert Nathan
Founder, Value Chain Ventures

Herb Shear is the Executive Chairman at G2 Reverse Logistics, a comprehensive reverse logistics solution that combines analytics and operations to help maximize net recovery. He was one of the early pioneers of the practice that would become known as ‘reverse logistics’ in response to a customer request for help. The solution quickly caught on, especially with mass retailers, and laid the groundwork for what has become a highly sophisticated and fast-growing part of supply chain management.
Herb Shear
Executive Chairman at G2 Reverse Logistics

Angel Pu Shum joined Warburg Pincus in 2013 to focus on technology
deals. She is involved in the firm's investments in fintech-focused
Clearwater Analytics Holdings Inc. and supply-chain software maker Softeon
Inc. Ms. Shum says she loves working closely with chief executives
and startup founders. "It stems from a deep respect for what they do," she said. As a growth investor, Warburg often backs companies that expand as fast as 100% a year, Ms. Shum said, adding that "to be growing so quickly, you're either creating a new category or disrupting an existing one."
Angel Pu Shum
Principal at Warburg Pincus

Tracy Black, former SVP at J.B. Hunt Transport Services, has 30 years of experience in leadership and supply chain technology. As a member of the executive team for fortune 500 transportation company, J.B. Hunt Transport Services, Tracy built and led the technology team. In her role as Senior Vice President Information Technology, she was responsible for IT Strategy, technology vendor relationships and key customer technology roadmaps. In 2007, Tracy was named one of Computerworld’s Premier 100 IT leaders and in 2008 received the Information on Demand Innovation award from IBM.
Tracy Black
NewRoad Capital Partners

Ryan Kelly is the General Manager of AMT’s San Francisco Tech Lab. Ryan focuses on addressing the key challenge in manufacturing of technological innovations outpacing the industry’s ability to absorb them. To do so, he works toward increasing the manufacturing industry’s techno-metabolism through educational programs, pilot projects, and creating and cultivating stronger ties between the manufacturing and emerging technology communities.
Ryan Kelley
General Manager, San Francisco Tech Lab AMT - The Association For Manufacturing Technology
